Brooke Biernacki’s Portfolio
Daniel Gale Re-imagined
Daniel Gale has long established itself as a brand synonymous with luxury and elegance, an image that has resonated strongly with its clientele. However, as the brand continues to grow, this refined identity has at times been misinterpreted as old-fashioned. In this project, my objective was to leverage the existing Daniel Gale brand in a way that preserves its sense of luxury while clearly communicating its innovative, forward-thinking nature.
This minimalist reinterpretation of the Daniel Gale Sotheby’s International Realty brand aims to honor its heritage while presenting a fresh, modern vision. Each piece has been designed for a different agent, and therefore has slightly different elements, all while maintaining visual consistency, ensuring a strong brand identity.
Laura’s Approach - Results and Market Driven
Donna’s Approach - Professional and Personable
Jeanne’s Approach - Modern Luxury
Brand Colors: Black and White
Elements: Lines
Typography: BentonSans Family and FrieghtBigPro Family